Solo Episodes

Why You Need to Go Beyond ‘Understanding’ Your Audience - 178

Jul 08, 2021

You can powerfully shift perspectives and inspire people to take action whether you’re doing a three minute talk or a two hour workshop, but not without developing customer intimacy.

I’m not just talking about understanding your audience, I’m talking about focusing your message so that it speaks to people within that audience that have the specific problem that you can help resolve.

In this show I’m going to give you some tips on how you can speak with the people in your audience at a new level of connection, so that they are awakened to the problem and want to get it solved.


What you’ll discover:

  • What I mean by customer intimacy.
  • Why it matters.
  • How to identify the burning platform for change.
  • Future pacing, what it is and why it’s a powerful speaking tool.
  • The secret weapon for shifting perspective.
  • How to mitigate objections.

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