Solo Episodes

What is the Big Idea and Why Does it Matter for Successful Presentations? - 229

Jun 30, 2022

We all want our talks and messaging to have punch, to take our audience closer towards saying ‘yes’ to our idea, change, product or service. But that won’t happen unless we understand and include what I call ‘the big idea’.

When I’ve taught this concept to people I’ve seen the lightbulb go on, and it helps them to shape not only their talk, but the other messaging around what they do. 

That’s why I wanted to share it with you. 


What you’ll learn:

  • What the ‘big idea’ is.
  • Why you need to get clarity on your ‘big idea’.  
  • The big problem with the big idea.
  • How you solve the big problem.
  • The three audience segments you are communicating with.
  • Where you should use the ‘big idea’.

And more!!

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