Why Writing a Book Could be the Best Way to Build Your Speaking Career with Sue Richardson - 328
Jan 16, 2026
Sue is an award-winning non-fiction publisher and founder of The Right Book Company. She is a passionate advocate for helping business professionals transform their ideas into impactful books.
For business speakers who create a book, doors open wider, their platform expands and their light shines more brightly than they could ever have dreamed.
As a speaker herself, Sue has spent the last 20 years sharing her knowledge with the business community and beyond. Sue is also a Fellow of the Professional Speakers Association.
In this episode, Sue shares insights from her journey into publishing and the essential role books can play for entrepreneurs and thought leaders. She emphasises that creating a well-crafted book is not just about putting words on paper, but a significant step toward establishing authority and respect in one’s field.
What you'll discover:
• The unexpected success story that changed her perspective on publishing
• Practical tips for aspiring authors on how to publish "well" and build their credibility
• Insights into the nuances of different publishing routes and what to consider when choosing one
• Essential factors to consider when starting to write a book
• Why speaking and writing are a magical combination to use in your business
• Why it's important to have a clear strategy for your book, before you start writing
• What drew Sue into the world of business books (and why she’s still obsessed)
If you’ve ever thought about writing a book to enhance your business or establish your expertise, this episode is a must-listen!
Sue’s insights will empower you to take actionable steps toward publishing a book that not only showcases your knowledge but also resonates with your audience.
Enjoy!
If you'd like to watch the video of the episode, you can do that here:
Guest Information:
Right Book Direct: https://www.therightbookcompany.com/right-book-direct
Accelerator Programme: https://www.therightbookcompany.com/accelerator-go
Impact Community: https://the-impact-network.mn.co/landing
Books & Resources*:
Speaking Resources:
Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc
Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge
To share your thoughts:
· leave a comment below.
· Share this show on X, Facebook or LinkedIn.
To help the show out:
· Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
*(please note if you use my link I get a small commission, but this does not affect your payment)